𖡎
SELECTED WORK
𖡎
CASE STUDY 07 OF 12
ABSTRACTION &
WHERE ART
GLOBAL
STORYTELLING
CONVERGE
ARIE · BRAND CAMPAIGN & FILM PRODUCTION
ARIE
Season 2
Digital art · Abstract art community
Executive production, artist curation, multi-city shoots, creative operations
CLIENT
SEASON
INDUSTRY
SCOPE
LIVE SITE
NOT A PERSON
A MUSEARIE isn’t a person. She’s a muse, a persona, a colourful current of creativity shaping one of the most distinctive digital art spaces in the world. To bring her second season to life, I was brought in to orchestrate production across continents and creative visions.
𖡎 A COLORFUL
CURRENT 𖡎
EXECUTIVE PRODUCTION
ARTIST CURATION
MULTI-CITY SHOOTS
CREATIVE OPERATIONS
01
02
03
04
THE
WORK
01 · THE BRIEF
My role spanned the full spectrum: curating the featured artists, coordinating multi-city shoots across North America and Europe, and overseeing the entire content production process.
02 · BEHIND THE SCENES
I wove together people, places and process, keeping ARIE’s voice vibrant and cohesive across every frame, every city and every platform.
MY ROLE
01. Executive producer – Season 2
☑
02. Artist curation
☑
03. Multi-city shoot coordination: North America & Europe
☑
04. Content production oversight
☑
05. Creative operations & team communication
☑
06. Storytelling continuity across visual & platform assets
☑
GABBY MATHER
01
02
03
04
FROM THE CANVAS
TO THE
CAMERA 𖡎
“I don’t just manage production. I hold the heartbeat of creative journeys.”
— GABBY MATHER
WHAT EMERGEDARIE continues to inspire a global community of 80K+ abstract artists, and I’m honoured to have helped her voice echo across the “arternet.”