CREATIVE STRATEGIST · MANAGEMENT CONSULTANT · ARTIST DOULA
BRIDGING VISION WITH STRATEGY
I help artists and creative founders turn vision into a working brand: clear strategy, a website that fits, and the operations to launch and grow.
SELECTED
WORK
RECORD LABELS · CREATIVE AGENCIES · WELLNESS FOUNDERS · GLOBAL CAMPAIGNS
GLOW BY G [ WELLNESS · MOVEMENT ]
Brand identity, website, copy and photoshoot direction, plus membership strategy, for a growing movement practice rooted in strength and softness.
CULT NATION [ MUSIC · LABEL ]
Artist branding, music videos, live shows and tour assets for an independent label working with Charlotte Cardin, Lubalin and PLAYDAYS.
SID LEE [ AGENCY · EXPERIENTIAL ]
Experiential production and art installations for NBA, National Bank and Carbonleo, while redesigning workflows as the agency rebuilt its production arm.
STRATEGY WITH A HEARTBEAT. SYSTEMS THAT HONOUR YOUR ENERGY, AND YOUR TEAM’S.
THE VISION
𖡎 IS YOURS.
THE STRUCTURE
IS MINE. 𖡎
THREE WAYS TO WORK TOGETHER
01 · STRATEGY SESSIONS [ SINGLE OR SERIES ]
Focused sessions for a crossroads: positioning, vision mapping, creative direction and the decisions you've been circling.
02 · BRAND & WEB BUILD [ ABOUT 3 MONTHS ]
A contained build: brand identity, site structure, copywriting and creative direction – held from first brief to launch day.
03 · BRAND STEWARDSHIP [ MONTHLY RETAINER ]
A steady hand for growing brands: creative operations, launch planning and trusted counsel as the brand evolves.
“Gabby single-handedly helped bring my dreams and business to form. Her guidance feels simultaneously spacious and directed.”
— DR. ELIZABETH LOVE
KIND WORDS
WHAT I
EXCEL AT
01. Strategic Vision
High-level direction on brand and creative strategy, alignment with where your business is going.
02. Collaboration Design
The right people, roles and workflows, so teams stop tripping over each other.
03. Creative Industries
Advertising, film, music and wellness: the rhythms and pressures of each.
04. Creative Empowerment
Operational support that frees artists and allows them to stay in their craft.
05. Mindful Leadership
Frameworks where people feel valued, included and inspired to do their best work.
06. Sustainable Work Design
Systems built around real energy and capacity. Burnout is not part of the blueprint.
VOICE · MODELING
A SIDENOTE
𖡎 OTHER SIDE
ON THE
OF THE LENS
Sometimes brands don't need a strategist. They need a voice or a face. Alongside my consulting work, I lend both to campaigns as a voice actor and model.
HOW WE
BEGIN
// 01
YOU REACH OUT
A short form – what you're building, where it's stuck, and your timing. No pitch deck required.
// 02
WE TALK
A discovery call to hear the vision, see the gaps, and feel whether we're the right fit.
// 03
I SHARE A PROPOSAL
Scope, timeline and investment, clearly laid out, so you can decide with confidence.
// 04
WE BUILD TOGETHER
The structure goes in. You get back to the work only you can do.
SHALL WE BUILD SOMETHING?
Indisputably, the answer is yes. Fill out the enquiry form or drop me a message to start the conversation.