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SELECTED WORK
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CASE STUDY 08 OF 12
CREATIVE
MUSIC MEETS
DIRECTION
WITH SOUL
CULT NATION Β· MUSIC & FILM PRODUCTION
Cult Nation
Charlotte Cardin, Lubalin, PLAYDAYS & Malko
Music Β· Independent record label
Artist brand development, music videos, live shows, tour assets, merch
CLIENT
ARTISTS
INDUSTRY
SCOPE
LIVE SITE
A LABEL REIMAGINING
ARTIST SUPPORTCult Nation is a record label reimagining how artists are supported. I was tapped to help its musicians move beyond the music and into full-fledged brands, without losing what made them worth listening to.
π‘ BEYOND
THE MUSIC π‘
ARTIST MANAGEMENT
MUSIC VIDEOS
LIVE SHOWS
ALBUM LAUNCH CAMPAIGNS
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04
THE
WORK
01 Β· BEYOND THE MUSIC
I consulted across brand identity, visual storytelling and experiential design, producing music videos, live shows and merch strategies that reflected each artistβs essence.
02 Β· GROUNDED GROWTH
My work bridged creative production with operational guidance, helping artists stay grounded while scaling their visions with clarity.
MY ROLE
01. Creative strategist: visual identity & content
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02. Music video production
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03. Live shows & tour assets
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04. Artist-aligned merch strategy
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05. Brand development for emerging artists
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06. Operational guidance for artists & label
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GABBY MATHER
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FROM THE STUDIO
TO THE
STAGE π‘
βThe music is the heartbeat. I help build the body around it.β
β GABBY MATHER
WHAT EMERGEDWith every artist collaboration, the final product wasnβt just polished. It was personal, powerful and positioned for impact.