CASE STUDY 02 OF 12
RADIANCE &
EMBODYING
BUILDING
LONGEVITY
GLOW BY G ยท BRAND, WEB & MEMBERSHIP
GLOW by G
Gabby Sansosti
Wellness ยท Movement ยท Membership
Brand identity, web design, copy, photoshoot, membership
CLIENT
FOUNDER
INDUSTRY
SCOPE
LIVE SITE
AN INVITATION INTO
EMBODIED VITALITY
GLOW by G is a movement practice rooted in strength, softness and self-trust. As founder Gabby Sansosti's digital membership grew, she needed a brand that could hold both her warmth and her credibility.
๐ก STRONG YET SOFT ๐ก
BRAND IDENTITY
CREATIVE DIRECTION
WEB DESIGN & COPY
MEMBERSHIP STRATEGY
01
02
03
04
THE
WORK
01 ยท THE APPROACH
I stepped in as creative director and brand doula to guide a full digital reimagining โ one that honoured Gabby's essence while creating clarity, cohesion and room to scale. Together we refined her visual language, her voice and her web presence so GLOW by G could feel grounded, luminous and deeply accessible.
02 ยท THE INTENTION
This was about more than aesthetics. It was about building a home that could support longevity โ for the business, for the body, and for the people it serves.
MY ROLE
01. Creative direction & brand doula
โ
02. Brand identity architecture
โ
03. Website design & architecture
โ
04. Copywriting โ voice & essence
โ
05. Photoshoot creative direction
โ
06. Membership program refinement
โ
GABBY MATHER
01
02
03
04
05
SOFT ON THE SURFACE
STRONG IN THE STRUCTURE ๐ก
โI don't just design websites or strategies. I hold the nervous system of a vision while it becomes real.โ
โ GABBY MATHER
WHAT EMERGED
A digital sanctuary that mirrors the GLOW philosophy itself โ strong yet soft, elegant yet embodied. A space where people are invited not to perform wellness, but to live it.