๐ก
SELECTED WORK
๐ก
CASE STUDY 06 OF 12
WISDOM MEETS
WHERE ANCIENT
MODERN
INFRASTRUCTURE
DR. BONES ยท BRAND, WEB & DIGITAL OFFERINGS
Dr. Bones
Nadia Ramos
Integrative wellness ยท Herbal apothecary
Strategy, brand positioning, customer journey, operations, future offerings
CLIENT
FOUNDER
INDUSTRY
SCOPE
LIVE SITE
the vision behind
the medicineDr. Bones built an integrative wellness brand on ancient wisdom and plant medicine. As it stepped into a new phase of growth, the business needed a foundation as grounded as its remedies, one that could scale her work without losing its soul.
๐ก REVERENCE
& RITUAL ๐ก
BRAND IDENTITY & WEBSITE
STRATEGIC ADVISORY
ONLINE MENTORSHIP SUPPORT
OPERATIONS
01
02
03
04
THE
WORK
01 ยท THE FOUNDATION
I was brought in to support the vision behind the medicine, helping Dr. Bones lay the strategic foundation to scale her work with soul. We refined her brand clarity and positioning, and redesigned the customer journey from first discovery to loyal return.
02 ยท THE INFRASTRUCTURE
Behind the scenes, we optimized internal operations and mapped future offerings, from digital classes to new product lines. I served as both consultant and creative doula, aligning every layer of the business with sustainability, clarity and embodied purpose.
MY ROLE
01. Strategic thought partner to the founder
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02. Brand clarity & positioning rooted in purpose
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03. Brand identity & wed design
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04. Operations optimization
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05. Future offerings: digital classes & product lines
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06. Infrastructure planning for scale
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GABBY MATHER
01
02
03
04
05
FROM THE ROOT
TO THE
SHELF ๐ก
โI donโt just streamline. I sanctify the foundation, so your work can bloom without burnout.โ
โ GABBY MATHER
WHAT EMERGEDWith systems as grounded as her offerings, Dr. Bones Apothecary is ready to grow into a beloved name in holistic wellness, rooted in reverence, ritual and right relationship with nature.