๐ก
SELECTED WORK
๐ก
CASE STUDY 05 OF 12
CHAOS BECOMES
WHERE CREATIVE
SOUL-ALIGNED
EXPRESSION
LILY ASHWELL ยท BRAND, WEB & DIGITAL OFFERINGS
Dr. Elizabeth Love
Liz Letchford
Performance ยท Poetry ยท Ceremony
Rebrand, website, podcast launch, course development, offer strategy
CLIENT
FOUNDER
INDUSTRY
SCOPE
LIVE SITE
PERFORMER, POET,
CEREMONIALISTAs Dr. Elizabeth Love stepped into her next evolution as performer, poet and ceremonialist, she needed a world that could hold all of her: the depth, the sensuality and the soul of her message.
๐ก UTTERLY ALIVE ๐ก
BRAND IDENTITY & WEBSITE
STRATEGIC ADVISORY
PODCAST
COURSE & OFFERINGS
01
02
03
04
THE
WORK
01 ยท THE BLOOMING
I was brought in to support the sacred architecture of her blooming. From a full visual rebrand to the design of her luminous website, we shaped a digital home that reflects the depth, sensuality and soul of her work.
02 ยท THE ALCHEMY
Our work flowed from the energetic to the strategic: launching the Big Sister podcast, shaping her digital course The Path of Hue, and refining many creative directions into clear, soulful offerings. I served as both artist doula and systems strategist, creating containers where chaos could alchemize into clarity.
MY ROLE
01. Visual rebrand & brand identity
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02. Website design
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03. Launch of the Big Sister podcast
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04. Development of The Path of Hue course
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05. Offer architecture: many directions, one clear path
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06. Systems for sustainability across offerings
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GABBY MATHER
01
02
03
04
05
FROM THE STAGE
TO THE
ALTAR ๐ก
โI donโt just support artists. I help them become the embodiment of their art.โ
โ GABBY MATHER
WHAT EMERGEDWith offerings as rich and multi-dimensional as she is, Dr. Loveโs world is now structured to hold her artistry, and to share it in a way that feels aligned, abundant and utterly alive.