A CASE STUDY OF
ARIE
Where Art, Abstraction and Global Storytelling Converge
ARIE isn’t a person – she’s a muse. A persona. A colorful current of creativity shaping one of the most unique digital art spaces in the world. To bring her second season of offerings to life, I was brought in to orchestrate production across continents and creative visions.
My role spanned the full spectrum: curating artist features, coordinating multi-city shoots across North America and Europe, and overseeing the entire content production process. Behind the scenes, I wove together people, places, and process – ensuring that ARIE’s voice remained vibrant and cohesive across every frame.
My role:
Executive producer for Season 2 content.
Artist curation and global shoot coordination.
Creative operations and team communication.
Storytelling continuity across visual & platform assets.
“I don’t just manage production. I hold the heartbeat of creative journeys.”
ARIE continues to inspire a global community of 80K+ abstract artists – and I’m honored to have played a part in helping her voice echo across the “arternet.”
CLIENT | ARIE
PRODUCED BY GABBY MATHER
CREATIVE DIRECOT | BECK PEARSON
DIRECTOR AND EDITOR | CHRIS BALESTRA
DIRECTOR OF PHOTOGRAPHY AND EDITOR | MAXIMILLIAN WILLIAM