A CASE STUDY OF
Dr. Bones
Where Ancient Wisdom Meets Modern Infrastructure
As Dr. Bones stepped into a new phase of growth for her integrative wellness brand, I was brought in to support the vision behind the medicine – helping her lay the strategic foundation to scale her work with soul.
From refining brand clarity and customer journey design to optimizing internal operations and developing future offerings (like digital classes and product lines), I served as both consultant and creative doula – aligning every layer of her business with sustainability, clarity, and embodied purpose.
My role:
Strategic thought partnership with the founder.
Visionaire of an elevated brand identity and website.
Brand positioning rooted in purpose.
Infrastructure planning for future scalability.
“I don't just streamline. I sanctify the foundation – so your work can bloom without burnout.”
With systems as grounded as her offerings, Dr. Bones Apothecary is now poised to grow into a beloved name in the world of holistic wellness – one rooted in reverence, ritual, and right relationship with nature.