A CASE STUDY OF
Lily Ashwell
Creative Vision Meets Strategic Expansion
As Lily Ashwell gracefully transitioned from fashion designer to a leading voice in astrology and spiritual wellness, I partnered with her to help anchor the brand’s bold evolution into a thriving digital ecosystem.
Through intuitive strategy and high-level management support, I guided the refinement of her brand identity, digital product offerings, and operational systems – ensuring her artistry could scale sustainably, without compromising soul.
My role:
Strategic advisor to the founder.
Visionaire of an elevated brand identity and website.
Architect of scalable systems and soulful structures.
Bridge between creative vision and sustainable growth.
“I don’t just build brands. I help artists birth empires with grace, clarity, and breath.”
Together, we nurtured a brand that now leads in the wellness space – with a glowing digital presence, profitable offerings, like the Soul Blueprint Course, and a publishing arm on the horizon.
CLIENT | LILY ASHWELL
PHOTOS BY CHELSEA PUTNAM