A CASE STUDY OF

Sid Lee

Creative Agency. Global Reputation. Elevated Operations.

Sid Lee, one of the world’s leading creative agencies, brought me in to support a pivotal internal transformation – evolving from their former structure as Jimmy Lee into an integrated, future-ready production model.

I was engaged to assess, refine, and reimagine the systems behind the scenes – bringing operational clarity and strategic flow to a powerhouse creative environment. My role spanned production optimization, interdepartmental integration, and campaign delivery strategy – all designed to elevate execution without compromising creative fire.

My role:

Strategic operations advisor during rebranding and restructuring.
Architect of workflow and collaboration improvements.
Creative-production alignment for experiential campaigns.

“I enter complex systems and simplify them — not by stripping the soul, but by giving it space to breathe.”

The result? A more efficient, collaborative ecosystem capable of executing world-class campaigns like an NBA All-Stars event and a nation-wide National Bank campaign – with grace, precision, and creative integrity.

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