A CASE STUDY OF
CULT NATION
MUSIC MEETS CREATIVE DIRECTION WITH SOUL
At Cult Nation, a record label reimagining artist support, I was tapped to help musicians move beyond the music โ into full-fledged brands.
I consulted across brand identity, visual storytelling, and experiential design, producing music videos, live shows, and merch strategies that reflected each artistโs unique essence. My work bridged creative production with operational guidance, helping artists stay grounded while scaling their visions with clarity.
MY ROLE:
Creative strategist for visual identity & content production.
Project lead for live shows, tour assets, and artist-aligned merchandise.
Brand development doula for emerging musical voices.
โI donโt just support artists. I help them become the embodiment of their art.โ
With every artist collaboration, I ensured that the final product wasnโt just polished โ it was personal, powerful, and positioned for impact.
CLIENTS INCLUDED:
CHARLOTTE CARDIN
LUBALIN
PLAYDAYS
MALKO
*AND MANY MORE.