A CASE STUDY OF
Rodeo Production
From Boutique to Multi-Hyphenate With Soul at the Center
When Rodeo Production merged with Rodeo FX, they faced a major evolution β shifting from a boutique photography house to a full-service multimedia agency. I was brought on to guide this transformation from the inside out.
I served as a strategic consultant and creative producer during their post-merger expansion, helping align systems, people, and creative energy with the companyβs new direction. From operational redesign to team training, budget frameworks, and production coordination β my focus was building a structure spacious enough for the agencyβs next chapter to thrive.
My role:
Strategic advisor during post-acquisition growth.
Operations refinement for scalability.
Team development and budget systems for high-level production.
βI donβt just help you grow β I help you grow gracefully, with systems that honor your evolution.β
This partnership helped Rodeo evolve without losing its creative integrity β expanding their offerings, empowering their people, and elevating their industry presence with clarity and confidence.
CLIENT | RODEO PRODUCTION
ART BY:
BOBBY LΓON
GABRIELLE SYKES
ZACHARY HERTZMAN
NATHAN LANG
ZACHARIE LAVERTU
WILLIAM UKOH
*AND MANY MORE.