
A CASE STUDY OF
Colossale

From Startup Spark to Operational Structure
As Colossale launched into the high-stakes world of creative production, I was brought in to lay the foundation – designing systems that could hold the weight of their bold ambitions. My role was to turn creative chaos into clear, scalable structure.
I led the development of streamlined workflows, scalable budget frameworks, and team coordination systems – ensuring the agency could expand its output without losing efficiency, integrity, or momentum. With a strong focus on marrying creative goals with operational clarity, I helped position the startup for sustainable, agile growth.
My role:
Architect of foundational systems and workflows.
Production operations consultant for brand campaigns.
Strategic support across budgeting, team structure & scalability.
“Structure isn’t a cage. It’s the rhythm that lets creativity dance freely.”
Colossale emerged with the infrastructure to serve national and global clients while staying nimble, creative, and mission-aligned.













CLIENTS INCLUDED:
REITMANS
SSENSE
CONVERSE
COUCHE TARD
ALLIANCE DU TOURISME AU QUÉBEC
BURGER KING
*AND MANY MORE.
Credits
FEATURED REITMANS CAMPAIGN:
DIRECTED BY MERYAM JOOBEUR
PRODUCED BY GABBY MATHER, COLOSSALE
DP | SARA MISHARA
ART DIRECTION | LOUISA SCHABAS