A CASE STUDY OF

Colossale

From Startup Spark to Operational Structure

As Colossale launched into the high-stakes world of creative production, I was brought in to lay the foundation – designing systems that could hold the weight of their bold ambitions. My role was to turn creative chaos into clear, scalable structure.

I led the development of streamlined workflows, scalable budget frameworks, and team coordination systems – ensuring the agency could expand its output without losing efficiency, integrity, or momentum. With a strong focus on marrying creative goals with operational clarity, I helped position the startup for sustainable, agile growth.

My role:

  • Architect of foundational systems and workflows.

  • Production operations consultant for brand campaigns.

  • Strategic support across budgeting, team structure & scalability.

“Structure isn’t a cage. It’s the rhythm that lets creativity dance freely.”

Colossale emerged with the infrastructure to serve national and global clients while staying nimble, creative, and mission-aligned.

CLIENTS INCLUDED:
REITMANS
SSENSE
CONVERSE
COUCHE TARD
ALLIANCE DU TOURISME AU QUÉBEC
BURGER KING

*AND MANY MORE.

Credits

FEATURED REITMANS CAMPAIGN:
DIRECTED BY MERYAM JOOBEUR
PRODUCED BY GABBY MATHER, COLOSSALE
DP | SARA MISHARA
ART DIRECTION | LOUISA SCHABAS

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