A CASE STUDY OF
Rodeo Production
From Boutique to Multi-Hyphenate With Soul at the Center
When Rodeo Production merged with Rodeo FX, they faced a major evolution – shifting from a boutique photography house to a full-service multimedia agency. I was brought on to guide this transformation from the inside out.
I served as a strategic consultant and creative producer during their post-merger expansion, helping align systems, people, and creative energy with the company’s new direction. From operational redesign to team training, budget frameworks, and production coordination – my focus was building a structure spacious enough for the agency’s next chapter to thrive.
My role:
Strategic advisor during post-acquisition growth.
Operations refinement for scalability.
Team development and budget systems for high-level production.
“I don’t just help you grow – I help you grow gracefully, with systems that honor your evolution.”
This partnership helped Rodeo evolve without losing its creative integrity – expanding their offerings, empowering their people, and elevating their industry presence with clarity and confidence.
CLIENT | RODEO PRODUCTION
ART BY:
BOBBY LÉON
GABRIELLE SYKES
ZACHARY HERTZMAN
NATHAN LANG
ZACHARIE LAVERTU
WILLIAM UKOH
*AND MANY MORE.