A CASE STUDY OF

GLOW by G

Embodying Radiance, Building Longevity

GLOW by G is an invitation into embodied vitality – a movement practice rooted in strength, softness, and self-trust. As founder Gabby Sansosti expanded her growing digital membership, she needed a fresh brand identity that could reflect both her warmth and her credibility.

I entered as creative director and brand doula to guide a full digital reimagining – one that honored her essence while creating clarity, cohesion, and scalability. Together, we refined her visual language, voice, and web presence so that GLOW could feel simultaneously grounded, luminous, and deeply accessible.

This was about more than aesthetics. It was about creating a home that could support longevity for the business, the body, and the people it serves.

My role:

Creative director and brand doula
Website designer and brand identity architect
Writer of her web copy, voice, and essence
Architect of her new online home
Guide for rebuilding and refining her membership program

“I don’t just design websites or strategies. I hold the nervous system of a vision while it becomes real.”

What emerged is a digital sanctuary that mirrors the GLOW philosophy itself: strong yet soft, elegant yet embodied – a space where people are invited not to perform wellness, but to live it.

WORK WITH ME