A CASE STUDY OF
Our Beloved Futures
A Living Prayer for the Future
Our Beloved Futures was born as more than a brand – it’s a living prayer for a more loving, just, and animate world. As founder Aubrey Morgan Yee expanded her work as a writer, speaker, and cultural visionary, she needed a digital home capable of holding both the intimacy of her voice and the expansiveness of her mission.
I stepped in as creative partner and strategic advisor to help midwife an elevated brand identity and online ecosystem that could support the long arc of her work. Together, we shaped a digital hub that feels like an invocation – rooted, poetic, and spacious – while anchoring her offerings in clear, scalable structures.
This work required both vision and rigor, bridging creative depth with practical foundations so the message could travel farther without dilution.
My role:
Visionary of an elevated brand identity and website
Strategic advisor to the founder
Business strategy and expansion support
Support for book launch and publishing ecosystem
Ongoing support for the Beloved Futures podcast
Architect of scalable systems and soulful structures
Bridge between creative vision and sustainable growth
“My work is to translate soul into structure, so what you’re here to offer can live, breathe, and last.”
What emerged is not just a website, but a coherent world – one that invites people to remember their belonging to land, lineage, and future generations, while giving the work room to grow with integrity.
CLIENT | AUBREY MORGAN YEE, FOR OUR BELOVED FUTURES